Ray Herschman,
President and COO, xG Health

Value Based Reimbursement: Succeeding with Payments Based on Attributed Lives (PowerPoint)

Ray Herschman is widely known for his leadership experience in information and technology to enable organizational change in healthcare. Prior to joining xG Health, Mr. Herschman was Senior Vice President of Enterprise Information Management at WellPoint, responsible for Enterprise Information Management strategies and related data, business intelligence, and analytic capabilities roadmaps.

Before joining WellPoint, Mr. Herschman served as Chief Operating Officer and Senior Vice President at WebMD Health Services – a market leader in health and wellness private portals, consumer decision support, and behavioral change solutions for employers, carriers, and HR outsourcing distributors. In this role, Mr. Herschman was responsible for WebMD’s multi-disciplinary product management team, managed the integration of multiple acquisitions, and expanded WebMD’s analytic and outcomes management capabilities.

Before WebMD, Mr. Herschman served as Mercer Consulting’s National Health and Group Benefits Practice Leader, where he supported large employers, healthcare coalitions, government agencies, and national and regional healthcare insurance organizations in healthcare consumerism, provider performance measurement, and transparency and market adoption of new/innovative approaches to improve the quality of care and lower overall costs. Before joining Mercer, Mr. Herschman founded HealthSync, Inc. – an early attempt at creating private health insurance exchanges. Mr. Herschman has spoken nationally on consumer-driven healthcare and healthcare market reform, risk adjustment, finance, and policy for organizations. Mr. Herschman received his undergraduate degree in Chemistry and his Masters in Science degree in Healthcare Fiscal Management and Accounting from the University of Wisconsin.

Tom Manak,
Associate Vice President, Sg2

Building and Retaining a Member Population (PowerPoint)

Tom has spent his entire career in the health care industry. While working for providers, he has been the CFO of both a hospital and a regional durable medical company, and most recently he was the system director of strategic planning and interim regional vice president of business development for Presence Health.

As a consultant, Tom has worked for large national consulting firms and was one of the founders and owners of a consulting firm based in the western suburbs of Chicago with clients throughout the United States. His experience includes strategic and business planning, medical staff and physician relationship development, certificate of need, finance and facility planning. In addition, he has been involved in various aspects of health care mergers, provided litigation support and expert testimony in federal court, before the FTC, and at state hearings. In addition, he has worked with and presented to senior management and boards of various types of health care organizations.

For many years, Tom has been a guest lecturer at Northern Illinois University and Governors State University in the areas of strategy, regulatory issues and the use of market research by hospitals. He has also been a guest lecturer at the University of Illinois at Chicago on the Changing Trends in Provider Care Settings.

Tom graduated from Marquette University with a BS in business administration. He also received his MA in health care administration from The George Washington University.

He is a member of the Healthcare Financial Management Association and the Society for Healthcare Strategy and Market Development.

Workshop One Panelists

• Aric Sharp, Vice President, Accountable Care at Unity Point Health
• David Swieskowski, Senior Vice President and Chief Accountable Care Officer at Mercy Health Network
• Mark Henrichs, Assistant Vice President of Finance and Assistant Chief Financial Officer at University of Iowa Health Care

Workshop Two Panelists

• Brian Jones, Vice President, Payor Innovation at Unity Point Health
• Jason Humphrey, Senior Director, Payer Strategy and Contracting at Catholic Health Initiatives